June 1, 2023
EAU CLAIRE, Wis. – Royal Credit Union was recently honored with two Credit Union National Association (CUNA) Marketing & Business Development Diamond Awards. The awards were presented during the CUNA Marketing & Business Development Council Conference.
This year, the Diamond Awards included thirty-five categories and over 1,200 entries.
“The Diamond Awards showcase the best of the best in credit union marketing and business development initiatives,” said Marella Nardotti, Diamond Awards Chair. “They recognize innovation and creativity, while tying in the impact on organizational profitability, growth, and brand awareness.”
Royal’s innovative financial education program, Go Big or Go Broke received a Category’s Best CUNA Diamond Award in the Ongoing Event Category. Go Big or Go Broke is a life-sized financial education board game that was created as a tool to deliver interactive financial education. With this program, Royal can reach young adults and other where they are, on college campuses, at high school events, and state fairs to provide a fun way to learn financial independence. In the past year, over 209 individuals have played Go Big or Go Broke, and hundreds more have benefitted from the valuable lessons taught through observing the game being played in public spaces like the Minnesota State Fair.
Royal also received a Category’s Best CUNA Diamond Award in the Outdoor Category for it’s Metro wrap branding campaign.
Royal used high-impact physical ad placements in the form of side panels and wraps on 22 East Metro Transit busses covering Stillwater, Forest Lake, Hugo, White Bear Lake, and St. Paul, Minnesota. Royal also placed a full wrap on the first carriage of the Green Line Metro Transit train that runs from Minneapolis to St. Paul with stops at Target Field, U.S. Bank Stadium, Target Center, Allianz Field, and Stadium Village.
For more information on the Diamond Awards or to view the entire list of winners, visit the website.
About Royal Credit Union
Royal Credit Union is a federally insured credit union proudly serving over 290,000 Members in Minnesota and Wisconsin. Royal is driven by a core ideology built on a strong purpose and values. You can open an account or apply for a low-rate loan at Royal Credit Union if you live or work in 26 counties in western Wisconsin or 16 counties in Minnesota. Counties served in Wisconsin include Adams, Ashland, Bayfield, Barron, Buffalo, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Jackson, Lincoln, Marathon, Pepin, Pierce, Polk, Portage, Price, Rusk, Sawyer, St. Croix, Taylor, Trempealeau, Washburn, and Wood. Counties served in Minnesota include Anoka, Carver, Chisago, Dakota, Goodhue, Hennepin, Isanti, Olmsted, Pine, Ramsey, Scott, Sherburne, Wabasha, Washington, Winona and Wright. A complete list of Member eligibility requirements is available on the Royal Credit Union website. To learn more about Royal, visit rcu.org or call 800-341-9911.
